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About Pet Expertise, Positive Dog Training Website

Pet Expertise was created in 2003 by dog trainer, Jess Rollins with an inspiration to bring positive dog training products to her customers. The idea was to create a website that was full of helpful training information and products that were trainer-tested and carefully chosen to be the safest and best quality. Since then our wonderful customers (and their dogs!), have helped us to expand our business and have great success. We continue to search for (and create) healthy, safe and effective dog products to "Maximize Your Dog's Potential"! Pet Expertise brag list!:

Pet Expertise brag list!:

Happy and healthy trained dog Calm dog using PetExpertise products

We Have True "Pet Expertise"

Founded by Jess Rollins, a certified positive dog trainer through the SF-SPCA with a bachelor's degree in biology. All of our products have been tested by dog trainers to create our unique and extensive product descriptions along with numerous helpful dog training and care articles.

We Exist for the Love of Dogs:

  • We do not sell any treats or foods with corn, wheat, soy or artificial ingredients.
  • We do not offer products that are harmful to dogs such as shock collars. Click for a list of other items we do not offer and why.
  • We rescue! The owner and manager both have rescue dogs and the owner fosters for a rescue organization.
  • Check out our articles written on positive dog training and care by dog trainers
  • Our dog problem solving sections are created to help people solve their dog's problems with gentle and effective techniques.

We Are Environmentally Focused:

  • We reduce packaging by buying in bulk and asking our manufacturers to send us items without packaging (except where necessary, of course!).
  • We re-use shipping boxes and packaging and purchase recycled content shipping materials and do not use plastics or Styrofoam in our packaging (unless it is reused!).
  • We make an effort to purchase USA made products and ecologically friendly products whenever possible.
  • We only offer dog treats and dog foods that contain free-range or organic animal products.
  • We offset 100% of our carbon emissions for our shipments as well as our office functions by donating to

We Are Not Fat Cat Corporate Types:

  • Pet Expertise is a small, family business, run from our homes in the company of our dogs. We don't worry about selling the most products to make the most profits to please share holders. We are simply grateful to have the opportunity to make a modest living while helping dogs and their people. Thank you for making this possible!

We Give Back:

  • We offer 10% off of our already low prices for pet non-profits. To sign your organization up, simply contact us with your proof of non-profit status.
  • We donate many products that are surplus or returns, close outs, etc.